Risk Management Show Managing Crises: Strategic Communication Secrets Revealed with Elie Jacobs
Feb 3, 2025
Eli Jacobs, co-founder of Purposeful Advisors, brings over 20 years of crisis communication expertise to the discussion. He shares vital strategies for managing crises, focusing on controlling narratives and adapting to geopolitical challenges. Jacobs emphasizes the importance of clear, tailored messaging and proactive risk management. He also tackles the rising threat of misinformation, urging organizations to prioritize media literacy and collaboration with communication experts. His insights are invaluable for anyone in risk management or communication roles.
AI Snips
Chapters
Transcript
Episode notes
Control Your Narrative
- Control external narratives by presenting your company effectively to the world.
- Target your message to the right audience at the right time with clear goals.
Relative Crises
- Crises are relative; an existential crisis for one company might be routine for another.
- View reputation management as a gradient of risks, issues, and crises.
Crisis Examples
- Elie Jacobs gives examples of crises, from a lost finger in a fast-food kitchen to a power plant explosion.
- He also mentions licensing issues in foreign countries as potential crises.