Risk Management Show
Managing Crises: Strategic Communication Secrets Revealed with Elie Jacobs
Feb 3, 2025
Eli Jacobs, co-founder of Purposeful Advisors, brings over 20 years of crisis communication expertise to the discussion. He shares vital strategies for managing crises, focusing on controlling narratives and adapting to geopolitical challenges. Jacobs emphasizes the importance of clear, tailored messaging and proactive risk management. He also tackles the rising threat of misinformation, urging organizations to prioritize media literacy and collaboration with communication experts. His insights are invaluable for anyone in risk management or communication roles.
15:35
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Quick takeaways
- Strategic communication aligns with organizational goals, enabling companies to control narratives and positively influence public perceptions during crises.
- Geopolitical factors necessitate adaptive messaging strategies, as businesses must respond to evolving political climates and manage misinformation effectively.
Deep dives
The Role of Communication in Reputation Management
Effective communication is crucial for organizations in controlling their public image and reputation. By strategically presenting their story to the right audiences at the right times, companies can positively influence external perceptions. This involves not just gaining media visibility, but also managing when not to appear in the media, particularly in the context of regulatory or legislative attention. The approach is like an iceberg, with much preparation and understanding behind the scenes to ensure the messaging aligns with the organization’s core strategy and goals.
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