Chris Stoness, CEO of Elite Window Cleaning and Sparkle Squad, shares his journey from the music industry to the window cleaning business. He discusses the challenges he faced in the music industry and how he found a new passion in window cleaning. Chris explains the innovations in window cleaning technology and how his company has revolutionized the industry. He also talks about the importance of franchisee-franchisor relationships and unit economics in successful franchising. Chris shares his marketing strategies and the growth opportunities in the window cleaning market.