Madison Adkins: A Crash Course in Education Marketing

Madison Adkins is a Praxis graduate who currently works with Hannah to help market alternative education programs and brands.

Expect to learn about Madison's journey as a high school and college dropout and how it influenced her current work. We explore our approaches to marketing alternative education programs, including common mistakes educators make, our process for refining clients' brand positioning and messaging, and best practices for various platforms to help brands effectively communicate their message and achieve their goals.

Chapters:

0:00 - Intro

3:10 - The Work Hannah & Maddie do with Brands

5:30 - Maddie's Education Story

10:20 - How Maddie Dropped Out of High School

11:45 - Pushback from Dropping Out

17:19 - Marketing Alternative Education

24:09 - How We Help People Build Brands

28:10 - Philosophical Interviews

30:13 - Most Important Questions to Ask

36:24 - The Problem with Generic Mission Statements

41:17 - How to Create a Good Mission Statement

51:18 - Finding Balance Between Growth and Goals

55:26 - Platform Breakdowns

57:32 - Translating Your Message into Content 

1:02:10 - The Visual Aspect of Content

1:04:38 - Biggest Mistakes That Creators Make

1:07:38 - Most Surprising Insights About Education Marketing

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Resources Mentioned in this Episode:

Walking on Water - Derrick Jenson

The Teenage Liberation Handbook - Grace Llewellyn

Connect with Hannah Frankman:

Twitter | https://twitter.com/HannahFrankman

RebelEducator | https://twitter.com/rebelEducator

Website | http://hannahfrankman.com

Follow along for conversations on education, lifestyle, personal development, and freedom. All in ardent pursuit of a life well lived.