In this episode of Leadership Conversations by TSB, we speak with Alison Taylor, Clinical Associate Professor at NYU Stern School of Business and Executive Director at Ethical Systems. She discusses the current state of sustainable business, particularly in the U.S., exploring the polarised perspectives and the impact of political and social dynamics on corporate ethics. Alison challenges common myths and misconceptions about business sustainability and ethics. She emphasises the need for a strategic, limited, and authentic approach to sustainability, criticising both overly ambitious corporate promises and the unrealistic expectations placed on businesses. The episode offers a critical look at the narratives surrounding sustainable business practices. Alison also gives a sneak peek into her upcoming book, "Higher Ground: How Business Can Do the Right Thing in a Turbulent World," which aims to provide practical advice for corporate leaders grappling with ethical challenges in the 21st century.