Restore To Explore Why NBA & WNBA Athletes Are Switching to Barefoot Shoes w/ Xero Founder Steven Sashen
This week on the Restore To Explore podcast, Mac catches up with the founder of Xero Shoes, Steven Sashen. Steven shares the accidental journey of creating Xero Shoes, starting from his experience with barefoot running and the development of minimalist footwear. He discusses the challenges, luck, and perseverance that led to the success of the brand. The conversation covers the challenges faced by Steven Sashen in the early days of his business, the development of minimalist footwear, the impact of footwear on foot health, and the potential for change in the sports industry. It also delves into the role of elite athletes and how Xero shoes are now being worn by NBA players and the impact that has on young athletes, and the broader implications for everyday people.
You can check out Xero shoes here: https://xeroshoes.com/go/tfcfootwear
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