Best Story Wins Bringing Brand Back to B2B with Jason Miller of Tyk
Jun 13, 2024
50:17
B2B marketing is always changing, and today we're seeing brand make a major comeback.
In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.
We also discuss:
In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.
We also discuss:
- The relevance of risk-taking in marketing for groundbreaking impact
- Jason’s approach to measuring brand through metrics like direct traffic, referrals, and branded search traffic
- How to future-proof companies by focusing on customer value rather than solely serving sales
- The importance of balancing long-term planning with agile marketing adaptations