MickeyJoTheatre Why is WHY AM I SO SINGLE? closing in the West End? | The reasons the new musical struggled to find love
Earlier today it was announced that WHY AM I SO SINGLE? the new musical from the writers of Six, currently running at the Garrick Theatre in London, would conclude its West End run and close on 19th January 2025.The show, which opened at the Garrick Theatre in the West End, has been written by Tony Award winners Toby Marlow and Lucy Moss, whose first collaboration SIX: THE MUSICAL has gone from Edinburgh Fringe hit to global sensation.In today's news recap they'll be talking through the reasons behind this premature closure, what this tells us about the landscape for new musical theatre in the West End, and the choices that may have saved this show.•00:00 | introduction01:53 | statement09:22 | history / Six17:52 | venue choice23:05 | marketing29:40 | the future•
About Mickey-Jo:
As one of the leading voices in theatre criticism on a social platform, Mickey-Jo is pioneering a new medium for a dwindling field. His YouTube channel: MickeyJoTheatre is the largest worldwide in terms of dedicated theatre criticism, where he also share features, news and interviews as well as lifestyle content for over 60,000 subscribers. Since establishing himself as a theatre critic he has been able to work internationally. With a viewership that is largely split between the US and the UK he has been fortunate enough to be able to work with PR, Marketing, and Social Media representatives for shows in New York, London, Edinburgh, Hamburg, Toronto, Sao Pãolo, and Paris. He has also twice received accreditation from the world renowned Edinburgh Festival Fringe. His reviews and features have also been published by WhatsOnStage, for whom he was a panelist to help curate nominees for their 2023 and 2024 Awards as well as BroadwayWorldUK, Musicals Magazine and LondonTheatre.co.uk. He has been invited to speak to private tour groups, at the BEAM 2023 new musical theatre conference at Oxford Playhouse, and on a panel of critics at an event for young people considering a career in the arts courtesy of Go Live Theatre Projects. Instagram/TikTok/X: @MickeyJoTheatre
About Mickey-Jo:
As one of the leading voices in theatre criticism on a social platform, Mickey-Jo is pioneering a new medium for a dwindling field. His YouTube channel: MickeyJoTheatre is the largest worldwide in terms of dedicated theatre criticism, where he also share features, news and interviews as well as lifestyle content for over 80,000 subscribers. With a viewership that is largely split between the US and the UK he has been fortunate enough to be able to work with PR, Marketing, and Social Media representatives for shows in New York, London, Edinburgh, Hamburg, Toronto, Sao Pãolo, and Paris. His reviews and features have also been published by WhatsOnStage, for whom he was a panelist to help curate nominees for their 2023 and 2024 Awards as well as BroadwayWorldUK, Musicals Magazine and LondonTheatre.co.uk. Instagram/TikTok/X: @MickeyJoTheatre
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