Equity

Here for influencer-branded mac and cheese

Oct 1, 2021
This week, the hosts dive into the exciting world of influencer-driven products and how Cobalt is empowering creators. They discuss Found's groundbreaking take on weight management, focusing on body positivity and community. The conversation then shifts to innovative educational platforms like Fiveable, which is transforming study sessions for high school students. Lastly, they explore the rising trend of startups going full-stack and the implications of consolidations in the venture landscape, particularly in fintech and digital health.
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ANECDOTE

Fiveable's Pivot to Social Learning

  • Fiveable, an ed-tech platform, acquired 'Hours' after observing students using it extensively.
  • This acquisition led Fiveable to shift its focus from teacher-led lessons to student-centric social learning.
INSIGHT

Fiveable's Differentiators

  • Fiveable differentiates itself by focusing on student camaraderie and focused study sessions.
  • It employs paid student interns for product feedback, directly incorporating student voices into ed-tech development.
INSIGHT

Cobalt's Creator Product Focus

  • Cobalt helps creators develop and sell products beyond basic merchandise.
  • It focuses on more ambitious projects, like skincare or food brands, taking a small cut from creator-expert connections.
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