Welcome to the What's Next! podcast with Tiffani Bova.

This week I have the absolute pleasure of speaking with Professor Christian Terwiesch on the show. Christian is a Professor in Wharton’s Operations and Information Management department, co-director of Penn’s Mack Institute for Innovation Management, and also holds a faculty appointment In Penn’s Perelman School of Medicine. He is the co-author of Matching Supply with Demand, a widely used textbook in Operations Management. He launched the first Massive Open Online Course (MOOC) in business on Coursera based on the book and since its inception, more than half a million students have enrolled. His first management book, Innovation Tournaments, details a new process-based approach to innovation and has inspired innovation tournaments around the world. His latest book, Connected Strategies, combines his expertise in the fields of operations, innovation, and strategy to help companies take advantage of digital technology leading to new business models. In addition to his teaching and his research, Professor Terwiesch is the host of “Work of Tomorrow”, a national radio show on Sirius XM 132. I am absolutely thrilled to be speaking with Christian Terwiesch on the What’s Next! Podcast today!

THIS EPISODE IS PERFECT FOR… anyone wanting to become more innovative or bring a culture of innovation to your organization, as well as those wanting to get a pulse on new business models shaping how organizations interact with customers today.

TODAY’S MAIN MESSAGE… We have to find different ways of delighting our customers. How do we do that? Well, we do it through innovation and continuous connection. Professor Terwiesch maintains that innovation is a cultural process that can be managed. That is the power of the Innovation Tournament, it leaves room for that magic spark to fly, but gives it direction and structure. Beyond Innovation Tournaments, it’s about becoming continuously connected. This connection enables new ways of delighting the customer and also allows organizations to provide more value to the customer, potentially at a lower cost. The purpose of a connected strategy and a continuous relationship is not to get data, but to do a better job for the customer.

WHAT I LOVE MOST… It’s the perfect timing! I love that Christian has identified these new business models that are fundamentally changing the way organizations are interacting with their customers.

Running time: 30:31

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The Connected Strategy Website:

Connected-Strategy

Christian’s Book:

Connected Strategy Book

Work of Tomorrow Podcast

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