Finshots Daily Why are FMCG companies suddenly obsessed with protein?
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May 6, 2025 Discover the surge in protein-rich food offerings by Indian FMCG companies. Explore the reasons behind this trend, including rising incomes and growing awareness of nutritional gaps. Delve into whether these products truly enhance nutrition or simply target health-conscious consumers. It's a fascinating look at a shift in dietary focus!
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Protein Deficiency in India
- Most urban Indians consume only about 37 grams of protein daily, far below the recommended 60 grams.
- Protein deficiency leads to malnutrition issues like child stunting and weakened immunity.
Protein Demand Meets Convenience
- People want protein but dislike inconvenient sources like boiled eggs or powders.
- High protein versions of familiar foods attract consumers seeking easy nutritional upgrades.
Income Growth Boosts Protein Market
- Rising incomes enable Indians to spend more on pricier, protein-rich foods.
- This shift creates a market for healthier, high-protein products at premium prices.