GRIT: The Real Estate Growth Mindset Episode 133: Automate and Achieve: Melanie Meier on Streamlining Real Estate Processes
Join Brian Charlesworth, founder of Sisu, and Melanie Meier, COO of the Atkinson Team at eXp Realty and Co-founder of Real Estate Growth Solutions, as they discuss Melanie's unique role in the Canadian Real Estate industry, sharing the intricacies of the Canadian real estate market, the transformative power of automation with Sisu, and the nuances of real estate coaching.
Melanie has a sharp focus on operations and systems, she bridges critical gaps in the industry. Her team's structured onboarding, enriched by a comprehensive LMS, provides agents with a robust foundation. Training spans a spectrum, from hands-on demos by co-founders setting appointments to strategies for dealing with buyers and sellers. This dual approach not only empowers their agents but also enhances the value they offer to their coaching clients.
Melanie also emphasizes the "We" philosophy, where team unity is paramount. This philosophy ensures that everyone has each other's back and contributes positively to the overall team dynamic. Also, she shares an interesting tidbit on working with a partner in real estate – clarity in roles and communication is vital.
A game-changer in their operations has been Sisu, which streamlined their processes. From transaction coordination to agent performance analytics, it's been indispensable. Further, automation's role can't be downplayed. With systems in place for tasks like client gifting, the agents can focus on what they do best: prospecting and closing deals.
Top Takeaways:
(2:39) Why is Canada's real estate market different?
(4:37) The secret behind Melanie's recruitment strategy
(7:21) Team dynamics: the "we" over "i" philosophy
(9:28) Can couples thrive in the real estate business?
(12:48) The Sisu impact on real estate operations
(15:47) The power of automation in real estate
(18:52) How to prepare for a slowing real estate market?
(20:19) What is "Real Estate Growth Solutions" all about?
(23:44) How to retain top talent in real estate?
(24:55) What is the hierarchy of priorities in your team?
(25:28) Are you doing enough in today's real estate economy?
(26:34) Importance of children's advocacy centers
Interested in gaining a fresh perspective on real estate coaching? Dive into this episode to understand the philosophy behind Real Estate Growth Solutions and the individuals driving its success. Their approach to growth, training, and client relationships offers invaluable lessons for anyone in the industry. Tune in and get inspired!
About Melanie Meier
Melanie Meier is the COO of the Atkinson Team at eXp Realty and a co-founder of Real Estate Growth Solutions. With a keen understanding of the Canadian real estate market, she has harnessed automation tools like Sisu to optimize operations. Melanie's background includes 8 years in private career colleges, showcasing her dedication to education and training.
Known for her meticulous attention to detail and organizational skills, she's recognized for her talent in fostering relationships and leading teams effectively. Melanie's expertise extends to crafting policies and strategies, and she's highly valued for her independent work ethic.
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