What does it take to create content that not only ranks but converts in today’s fast-paced digital world? With ever-changing algorithms, shorter attention spans, and the rise of AI-driven marketing, staying ahead requires more than just keeping up—it’s about adapting and innovating.

In this episode, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry. Andy has spent decades shaping the content marketing industry, and today, he’s here to break down what’s working, what’s not, and how you can future-proof your strategy.

From the power of LinkedIn newsletters to AI’s impact on search rankings, we’re covering everything you need to know about making your content work harder and smarter. If you’ve ever struggled with SEO, social media engagement, or crafting a content strategy that actually converts, this episode is packed with actionable insights.

In this episode, you’ll learn:

Why content strategies must evolve with changing algorithms: Short-form video, AI search results, and declining organic reach demand a fresh approach.
How LinkedIn newsletters can outperform traditional email marketing: Get higher engagement and build brand visibility without fighting inbox clutter.
The role of original research and thought leadership in content marketing: Become a go-to resource by publishing studies, data, and expert insights.
How AI is changing SEO and content discovery: Learn why brand mentions and contextual optimization matter more than backlinks.
The importance of sales and marketing alignment for higher conversions: Create content that directly addresses customer objections and drives action.

Want more content strategies that actually work? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for free resources to level up your digital presence today!

Checkout Capsho now:

katiebrinkley.live/capsho

Visit Andy Crestodina's social media pages:

Orbit Media Studios Website: https://www.orbitmedia.com

LinkedIn: https://www.linkedin.com/in/andycrestodina/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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Preparing for a New Thing