How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limitations) of AI in content marketing. From using AI for gap analysis and persona development to identifying the skills machines can’t replicate, Andy shares actionable advice for marketers at every level of AI maturity.

Full Episode Details

Andy joins hosts Zontee Hou and Jason Keath on this episode of Social Pros to chat about how marketers can level up their skills and stay competitive in the fast-evolving world of AI. He shares tactical insights on prompt libraries, custom GPTs, and why automation is the next frontier for marketers looking to work smarter and faster. Andy also explains why peer-to-peer conversations and informal mastermind groups are critical for learning in this space, and are often more impactful than staying glued to industry news. Andy also dives into creativity in the AI era and reflects on how to use AI not for perfection, but as a springboard for bolder, more human ideas.

Perhaps most importantly, Andy challenges marketers to take ownership of their growth, warning against waiting for organizational change and encouraging listeners to build their own intellectual property through tools like custom GPTs. You won't want to miss this all-new episode that's a must-listen for anyone navigating the evolving intersection of technology, creativity, and career security.

In This Episode:

1:47 - AI maturity for marketers and why it's important
5:32 - Knowing the AI proficiency of your team members
8:33 - Using AI to understand our audience better
12:50 - Andy's examples of gap analysis for content creation
15:15 - What AI isn't good at, and why it's important to know the limitations
20:10 - How to improve your SEO by creating content that AI can't
24:43 - How to build and leverage your prompt libraries to get ahead
28:21 - Which FAQs Andy receives are worth asking, and which aren't
32:33 - How effective AI is as a creative partner
36:28 - Andy’s advice for aspiring social pros

Resources:

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