#145 Strategy and values … how to build understanding

Clear strategic goals and meaningful values are essential for organisational success, but most employees can’t remember them, let alone apply them. 

In this episode, we explore why strategy and values often fail to stick, and then, we share six practical, research-backed tactics to embed them effectively across your organisation.

You’ll learn how co-creation taps into ownership and social identity, why simplicity boosts recall, and how to break free from the broken communication cascade. We also unpack the importance of repetition, the power of making communication fun and easy, and why concrete, image-rich language dramatically increases understanding and adoption.

This episode will help you communicate strategy and values in ways that resonate, engage and drive real organisational performance. But most importantly: in a way that people can remember.

Links mentioned in this episode:

• Sign up to the waitlist for the Fresh to Freelancing eBook!
• 90 minute Strategy Power Session
• Public workshops and training
• Less Chatter, More Matter - Mel’s book
• Topic in Ten - have your say!
• Template packs
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

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