The CPG Guys podcast co-hosts Sri Rajagopalan & Peter V.S. Bond discuss how trust & authenticity coming from customer feedback can accelerate the oath to purchase for consumers. This content comes in the form of product ratings, reviews, questions, answers, images & videos and can be displayed on product listing and product detail pages, social media channels, in-store and many other ways.
Find all of our content at http://CPGguys.com
Questions addressed:
- What is brand authenticity & why does it matter so much during these times?
- Do you feel brands & retailers are well on their way with authenticity earning consumer trust?
- What types of authentic content should brands be seeking?
- Do influencers deliver trust and authenticity to brands?
- What are the key metrics for a brand to measure it’s authentic feedback health?
- How can a brand or a retailer ensure the consumer-generated content they present to consumers is authentic?
- How can a brand generate quality authentic content?
- How should retailers ensure shared content is authentic - also cover - Why should retailers generate their own authentic content in addition to or instead of shared content?
- What are the elements of a “perfectly authentic” review?
- Which companies are exhibiting best practices in sharing authentic content
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