Marketing Speak 23. Hosting a Contest to Get Valuable Leads and Referrals with Travis Ketchum
Travis Ketchum is the founder and CEO of Contest Domination, a tool that allows companies to create contests to grow email lists. Travis also does creative training and has helped over 20,000 business owners and marketers generate millions of qualified leads online.
EPISODE
While there is value in the old tried-and-true sales processes, Travis Ketchum and his team have come up with an exciting, and profitable, way to generate leads: Contests. While running a contest to build an email list seems simple, there are quite a few moving parts that need to be addressed, and Contest Domination handles all of those for you. Not only will you build a large list, but you will create a system that is bringing in interested leads who are ready to refer their friends and open their wallet.
We Discuss:
- Why a lead is different than a qualified lead.
- How to choose prizes based on your target audience.
- The steps to creating the perfect contest, and the tools that will help.
- Holding your contest legally-the rules you need to know.
For complete shownotes and more, please head over to www.marketingspeak.com/travisketchum
LINKS & RESOURCES MENTIONED
Nicholas Kusmich on Marketing Speak: Getting the Most Out of Facebook Advertising
Quora: What legal issues come up when running a contest
Contest Domination Facebook Group
STEP UP YOUR MARKETING GAME!
- Start with the most important part of your contest-choosing a prize that attracts your target audience. What would your ideal client want to win?
- If you have questions, join the Facebook group—Travis shares great tips, critiques and advice to customers.
- Try Contest Domination! You'll get a 7-day trial, and if you purchase a subscription within two weeks, you’ll lock in a 25% discount for life.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
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