In this episode In this episode Kurt delves into the nuanced strategies of persuasion and negotiation, exploring when to seek a "yes," a "no," or even a strategic "yo." He discusses the psychology behind these responses and the importance of asking questions to influence outcomes effectively.
3 Cognitive Shortcuts Exploited by Marketers
Kurt also shares personal anecdotes, including a family trip experience, and reviews scholarly articles on cognitive shortcuts exploited by marketers. The episode concludes with a listener's question about employing these techniques effectively.
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