Networking for Creators

May 5, 2021

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Do you cringe at the thought of networking? If you’re a creator who values authentic connections, maybe you do. But networking doesn’t have to be a sales-first interaction. In fact, networking effectively usually means focusing on the connection before the capital gain.

In this episode, Charli, Haley, and Miguel discuss the best ways to network as a creator, how to shift your mindset for success, and helpful tools for creators looking to connect. If you approach it the right way, networking can be something to look forward to rather than something you actively avoid. And while it may take some practice, networking is an important skill to master. Because the right conversation can transform your career.

“The wrong time to make a connection with someone is when you need something from them. You should be building up a network with like-minded people, people who are doing the same things as you, people who are doing interesting things. Before you know what you need from them is the best time to be doing it. Because then when something arises, you’re going to have a group of people who you can lean on for support and for advice.” ~ @charliprangley

Main takeaways

[07:25] Set success metrics for your networking and focus on quality over quantity when you create them. For example, set a goal to connect with one person before an event.
[08:27] Setting success metrics before networking events is crucial because you’re less likely to be disappointed or feel discouraged.
[13:03] It’s never a good idea to approach a potential collaborator with a sales pitch or other business-related venture. You have to build real relationships with people for your network to pay off.
[16:34] You also don’t have to connect or look for the end outcome. You can (and should) chat with people about things completely unrelated to business.
[18:59] Twitter is a fantastic and underutilized place for creators to network.
[28:15] Prepare for networking events before you go. Look up who you may be talking to. This will help calm your nerves.
[29:43] If you want to get to know people but feel awkward, remind yourself that everyone wants to get to know people. Especially at an event, it’s not weird to walk up to someone and introduce yourself. Just be yourself and focus on building a connection.

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