Arguably, the best story your company can tell is the story of customer success.

But the key is that it's a STORY.

We're back with a brand new #HYPEsession -- this time with The Case Study Copywriter, Kate Porfilio.

Kate writes case studies that turn your clients’ successes into irresistible stories that sell.

She has distilled 17 years as a marketer, copywriter, and designer to create her Case Study Method that has one end goal in mind for you… more sales.

She shares:

Why case studies are important in driving sales.
The formula for creating a powerful case study.
Where most companies get it wrong.
Her favorite case study she's developed.
Where you can use case studies in your sales process.

Enjoy, and remember, #HYPEsessions are available here, and simulcast in video format on Linkedin at linkedin.com/in/rajivnathan and IGTV @startuphypeman!

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#HYPEsession with Kate Porfilio