In this episode of The Barron Report, host Paul Barron sits down with Louis Basile, the president and co-founder of the Arizona-based restaurant and bakery Wildflower Bread Company. Basile has previously served in senior management positions for a number of companies, including Au Bon Pain and Coffee Plantation.
Basile co-founded Wildflower Bread Company with his wife, Tracy, in 1995. The chain has since expanded to sixteen locations situated throughout Arizona. Barron and Basile discuss the communication strategies, marketing techniques, and contingency plans Wildflower is implementing to handle the impact of coronavirus.
The Restaurant Report