Nonprofit Lowdown

#360- What K-Pop Demon Hunters Taught me About Fundraising

5 snips
Oct 20, 2025
In a lively discussion about fundraising, the fascinating connection formed at a K-Pop Demon Hunters sing-along illustrates the magic of community. Fundraising should focus on creating meaningful moments, not just extracting resources. By shifting from a transactional mindset to fostering genuine relationships, fundraisers can deepen donor connections and make giving joyful. Stewardship takes the spotlight as a crucial element, reminding readers that leading with values builds trust and inspires generosity.
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ANECDOTE

Sing-Along That Created Instant Community

  • Rhea Wong joined a 250-person K-pop Demon Hunters sing-along in Brooklyn and couldn't read sheet music.
  • Within three hours strangers created beautiful a cappella music and experienced a shared moment of connection.
INSIGHT

Fundraising Is About Creating Moments

  • Fundraising should be about creating human, magical moments of connection rather than extracting money.
  • When fundraisers facilitate meaning, donors give more generously and joyfully.
ADVICE

Ask What Donors Want First

  • Do ask donors what they want to see happen and how you can help them achieve it.
  • Shift from extracting resources to facilitating donors' visions to unlock real generosity.
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