The Colin and Samir Show Why creator economy startups are struggling
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Nov 2, 2023 Discussion on the struggles of creator economy startups, favorite and least favorite trends on YouTube, the benefits of exclusive podcast deals, and overcoming perfectionism in content creation.
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Creator Economy Startup Failures
- Many creator economy startups failed because they assumed creators would adopt new software.
- Creators primarily use existing tools like YouTube, Instagram, and Adobe Premiere, not specialized management software.
Creators Need Services
- The creator economy resembles the music industry, with diverse creators needing specialized services.
- Creators value hands-on support and trust, much like musicians working with agents and managers.
Patty Galloway's Success
- Patty Galloway's business doubled revenue yearly since 2019, despite a VC's perception of a declining creator economy.
- This highlights the difference between market perception and the reality of creator businesses.