The Heroic Imagination Project

Dr. Zimbardo's Heroic Imagination Project aims to inspire everyday heroism through training programs that utilize psychological principles. Drawing from his seminal Stanford Prison Experiment, he emphasizes how situations can lead good people to act against their moral compass, pushing the need for proactive behaviors against injustice. The project focuses on transforming passive bystanders into active heroes, providing programs that train individuals on how to respond positively to moral challenges. Success stories from over a thousand schools and organizations in countries like Hungary highlight the program's impact in promoting kindness and understanding.