Superwomen with Rebecca Minkoff Creating Something from Nothing: Building a Brand that Stands the Tests of Time with Erin Kleinberg, CEO and founder of Métier and SIDIA
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Erin Kleinberg is a creative entrepreneur with an innate ability to create from nothing. She started her own clothing line, became co-founder and creative director at The Coveteur, and established and runs the award-winning brand and creative agency Métier.
And if that wasn't impressive enough, Erin then went on to start her very own brand, Sidia. Her line of luxury fragrances and body care products is a tribute to her late grandmother, who passed away the same week that Covid shutdowns were announced. She channeled all her grief into creating a brand that not only honored her grandmother but focused on encouraging women to slow down and practice self-care. Having learned that change is the only constant in life, Erin has devoted herself to the sustainable, slow growth of her luxury brand while making sure to have fun in the process.
Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.
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Big Ideas:
-The importance of cultivating connections, networking, and community
-How low moments allow for resiliency and grit
-How the ability to create something from nothing translates to entrepreneurship
-How the process of building brands is changing