In this episode, Fiona shares a powerful content strategy tip. She also shares practical examples of how this strategy can reduce workload, maximize content impact, and reinforce brand messages. Tune in!

You'll Learn How To:

• What is CORE? 
• The importance of owning core content, such as podcasts, videos, or blogs
• Overcoming the fear of repurposing and reusing content across different platforms
• The strategic distribution of content to channels you control versus social media platforms
• The value of AI in creating video content from podcasts
• Consistently repurposing and reinforcing brand messages over time
• Embrace content repurposing and reduce workload

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