On The Pass 74. Adrian Bridge: Innovating Port-to-Tourism
When was the last time you indulged in the rich flavors of port wine? Whether it was a festive holiday occasion or an exquisite tasting menu paired with delectable sweet treats, this episode is designed for both seasoned port enthusiasts and those new to the category. The aim here is to encourage everyone to break free from their preconceived notions, explore new drinking experiences, and cultivate a deeper appreciation for the birthplace of ports.
In our upcoming On The Pass episode, we are joined by the remarkable Adrian Bridge, Chairman and CEO of The Fladgate Partnership, a dynamic holding company based in Portugal with diverse ventures in port wine, tourism, and distribution. Best known for their iconic Taylor's Port, established in 1692, the group has evolved significantly over the last 300+ years and 13 generations of family ownership. Their acquisitions include renowned brands such as Croft Port and Fonseca, along with ventures into hospitality tourism, exemplified by The Yeatman Hotel and the captivating cultural destination WOW (World of Wine), featuring seven museums, twelve restaurants, bars, shops, a wine school, and much more.
Port wine, a traditionally sweet fortified wine from Portugal, is truly a unique experience. Fortified with a grape spirit, it boasts a higher alcohol content, typically ranging from 18-20% ABV. The distinctions between Ruby and Tawny ports add further layers to this delightful beverage – Ruby being aged in bottles for up to 3 years, while Tawny matures in casks for decades.
Accolades have showered upon The Fladgate Partnership, including the prestigious title of European Winery of the Year by The Wine Enthusiast. Their collection boasts more 100-point wines than any of their competitors.
Reflecting on my own fortunate journey to Porto, Portugal in September 2023, where I explored the UNESCO World Heritage Site of the Douro Valley – the very birthplace of port. The mesmerizing blend of natural landscapes and centuries-old human creations left an indelible mark, making it one of the most distinctive wine regions globally.
Adrian Bridge and his team have passionately worked to transform Porto and the Douro Valley into a sought-after travel destination. During my visit, I had the pleasure of savoring exceptional ports from their diverse portfolio. Adrian and his wife Natasha warmly welcomed us, allowing us to partake in the age-old tradition of stomping grapes, a practice integral to the winemaking process in the Douro.
Adrian Bridge, a former military serviceman, avid traveler, mountaineer, and collector of ancient drinking vessels, emerges as one of the most intriguing personalities in the world. Now, let's delve into my conversation with the captivating Adrian Bridge.
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