
 Economist Podcasts
 Economist Podcasts Living larger: Google’s challenges
 Jul 31, 2020 
 Ludwig Sigle, U.S. technology editor for The Economist, navigates Google's monumental growth and the challenges it faces, from market scrutiny to data privacy concerns. Ryan Avent, author of the Free Exchange column, links economic success with hygiene through history, analyzing how pandemics have shaped wealth. The discussion also sheds light on Dubai's innovative tourism strategies amidst extreme summer heat and ongoing pandemic recovery, showcasing both historical lessons and modern adaptations. 
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Google's Early Success
- In the late 90s, Google's superior search engine and innovative, bottom-up culture propelled its initial success.
- Their 20% personal project policy fostered a university-like atmosphere.
Google's Evolution
- Google (Alphabet) evolved from a single company into a diverse collection of services.
- These include Android, Search, YouTube, and various "moonshot" ventures.
Google's Future
- While Google's growth might slow, a steep decline is unlikely.
- A changing environment and cultural shifts pose significant challenges.

