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Opt Out 02 | Can you delete yourself from the internet?

Dec 19, 2025
Lawrence Gentiello, the founder of Optery, shares insights on the challenges of removing personal data from the internet. He reveals how automated opt-out technologies can tackle numerous data brokers but highlights the complexities involved. John Payne, a digital rights advocate, discusses Australia's lax privacy laws compared to stronger protections in the EU. He emphasizes the difficulties in fully deleting online identities and suggests practical steps for enhancing digital privacy. Together, they explore the intricate dance of data control in the modern age.
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INSIGHT

Data Brokers Build Public Dossiers

  • Data brokers collect and publish very detailed personal dossiers that anyone can access.
  • Lawrence Gentiello says automated opt-out tech can target hundreds of these brokers to request removals.
ADVICE

Automate Opt-Outs At Scale

  • Use automated opt-out tools to send mass takedown and privacy requests to many data brokers.
  • Optory automates form filling, email handling and scans to streamline removal workflows.
ADVICE

Start With Free Scans And Guides

  • Try a freemium data-removal service if you can't afford paid plans.
  • Lawrence Gentiello says free scans and step-by-step guides let users find and remove listings themselves.
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