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Mastering Innovation
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In with the Old, In with the New: Exploring New Areas While Enhancing Existing Value
Feb 28, 2019
13:57
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Tanya Berman, Vice President at MARS, discusses the importance of keeping existing products strong and relevant while innovating new offerings. Read more:
https://mackinstitute.wharton.upenn.edu/2019/consumer-goods-tanya-berman/
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