Keys To The Shop : Equipping Coffee Shop Leaders
RoR #32: The Other Kind of Sourcing Every Roaster Needs w/ Mark Kutrovski of Mirror Coffee Roasters
Feb 22, 2025
Mark Kutrovski, co-founder of Mirror Coffee Roasters, shares insights from his journey of building a coffee brand centered on quality and customer feedback. He emphasizes the importance of actively pursuing consumer input to enhance coffee sourcing and roasting. The conversation highlights the balance between personal taste and customer preferences, and how feedback can significantly impact coffee quality and branding. Mark discusses the value of integrity and strong customer relationships in navigating the competitive coffee market.
39:03
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Quick takeaways
- Understanding the ideal customer avatar is vital for developing resonant coffee products and effective marketing strategies.
- Actively seeking customer feedback allows roasters to enhance product quality and stay relevant in a competitive market environment.
Deep dives
Understanding Your Ideal Customer
Identifying the ideal customer avatar is crucial for the success of a roasting business. Without a clear understanding of who the target customers are, it becomes challenging to develop products that truly resonate with the audience. The founders of Mirror Coffee Roasters emphasized that their early approach involved focusing on their own preferences in coffee and then seeking out like-minded individuals who would enjoy those offerings. This customer-driven mindset has been instrumental in refining their coffee selections and marketing strategies to ensure they are aligned with consumer desires.
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