WSJ What’s News

Inside the New Era of Emergency Readiness

25 snips
Oct 26, 2025
With extreme weather and global threats on the rise, survival prep is gaining popularity. Denmark encourages citizens to assemble 72-hour kits following drone sightings, while delivery apps like Wolt are evolving to offer quick access to essential supplies. Taiwan and Japan promote packing go-bags for emergencies, creating a culture of preparedness. In the U.K., grassroots initiatives emphasize community support and practical readiness. Families experiment with self-reliance techniques, highlighting the importance of basic essentials for personal and community resilience.
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INSIGHT

Seventy-Two Hour Baseline

  • Governments now advise citizens to stock 72 hours of supplies as a baseline for resilience.
  • This shifts some responsibility to individuals so authorities can focus on larger crisis responses.
ANECDOTE

Local Shopping Runs During Drone Scares

  • A Danish reporter found friends and family stocking water, canned food and wind-up radios after drone incursions.
  • Demand spiked for canned mackerel and freeze-dried camping food across Denmark.
ADVICE

Choose Practical, Long-Lasting Supplies

  • Stock long-shelf-life, easy-to-prepare items like canned food, matches, candles and water.
  • Prioritize items that work without power and require minimal preparation.
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