Build Your Tribe | Grow Your Business with Social Media

The Secret to Viral Reels | Why “BAD” Videos Get More Views - 844

12 snips
Jul 31, 2025
Discover the secret to creating viral Reels on Instagram! Unpolished and authentic videos are taking over, often outperforming high-production content. The conversation dives into how casual, relatable Reels resonate in 2025, revealing the nuances of the Instagram algorithm. Learn why focusing on quantity can enhance creativity and engagement, along with practical tips for crafting genuine behind-the-scenes content. Embrace simplicity and watch your views soar!
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INSIGHT

Supply-Demand Shift on Instagram

  • Instagram and all social platforms face an imbalance: content supply is rising, but user demand is plateauing or decreasing.
  • This shift explains why it's harder to get views now compared to the pandemic lockdown era.
INSIGHT

Audience Controls Algorithm

  • Audience preferences drive the Instagram algorithm, not the other way around.
  • Understanding your followers' psychology is key to succeeding on Instagram and social media.
INSIGHT

Content Quality Bell Curve

  • Instagram content quality forms a bell curve: most posts are mid-quality, with few very low or very high quality ones.
  • Now only the lowest quality (raw) and highest quality (professional) content performs well, not the middle ground.
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