The Startup Ideas Podcast Supercharge your career with this one cheat code
9 snips
Jun 26, 2024 
Join Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as he uncovers the world of niche coaching. He discusses the lucrative opportunity in helping professionals transition to fulfilling careers, especially for those feeling burnt out. The conversation shifts to how living in a big city can enhance networking and professional growth. They also highlight the importance of supportive communities for teachers facing career changes and explore the long-term impact of early career decisions on happiness.
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Target Audience for Career Transition Coaching
- Focus on coaching people aged 40+ stuck in their careers, like teachers.
- They often have families, more money, and a stronger desire for change.
Addressing Career Inertia
- People stay in unsatisfying jobs due to fear and perceived lack of transferable skills.
- Target those who feel trapped and offer solutions, especially to older demographics.
Building a Career Transition Business
- Research target careers thoroughly online, interview those who transitioned, and analyze competitors.
- Create a trustworthy brand and content hub featuring successful transition stories.
