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Debbie Reynolds, “The Data Diva” talks to Colby Scullion, CEO of Avantis Privacy. We discuss the issue of data brokers collecting and selling personal data, including location data, without the knowledge of the people whose data is being collected. We discuss how data brokers may employ deceptive techniques to make it difficult to opt out of their services and how some companies are taking advantage of the lack of laws around Data Privacy. We discuss how data brokers can build large profiles of people with data points that even family members may not know about, the risks of location data for businesses, the potential misuse of data by employers, and the lack of privacy regulation in the US. We discuss how politicians use data brokers to obtain data and services and how this is becoming cheaper and more concerning.
We discuss the difficulty of opting out of data sharing and the need for strong national privacy laws to protect individuals' data. We discuss the potential of a trust economy, where people can give their data to companies they trust, the need for companies to communicate with customers in plain language, and his hope for Data Privacy in the future.

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