Insurtech pivot - stolen bikes to Insurance company? The LiiP with Meeri Rebane, Co-CEO, Inzmo

We talk often of pivots in the start-up world but I have yet to speak to someone that truly pivoted - often I would argue it's a deviation.  Today I was lucky enough to sit down with Meeri Rebane, Co-CEO of Inzmo, an insurance provider born out of a motorbike tracking business.   

In the ultimate example of listening to customer feedback, Meeri told me how the business was born from the feedback they got from their original business model - tracking stolen bikes.   

In this episode we discuss:  

• How to spot a gap in the market - listen to your customers 
• The benefits of being an outsider - no pre-loaded restrictive attitude 
• The importance of luck How supportive insurance companies can be? 
• Time to build new products in Insurance can kill a new start-up! You need a plan! 
• How owning the customer experience is key to success 
• Benefits of the MGA model in product design and testing product 
• Why Inzmo moved to Berlin - talent. market size and investability (if that's a word?) 
• Why go B2B2C? 
• Talent challenges of Berlin - how to attract talent to a start-up? 
• Gamification of Insurance - can we make insurance as fun as other financial services? 
• Why can't we make money in certain lines of business - we need to challenge the status quo! 
• Marketing and advertising in personal lines - how to surpass that 
• The importance of strong partnerships and maintaining relationships 
• How to spot applicable trends in Insurance in a pandemic world  

Thank you Meeri for being a great guest   

This podcast was brought to you by FinPro an executive recruitment business that works in the Insurance and Instech space   

Our host is FinPro Director, Alex Bond  

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