The Long Game Podcast with Sandra Scaiano Using QR Codes EP 96
This episode is for all of you who are curious about QR codes. When the pandemic hit restaurants used them so we could quickly see the digital menu. Then the 7-million-dollar Superbowl ad ran with nothing but a QR code bouncing around the screen.
20 million hits in a minute! Yeah. What gives?
That’s what I’m diving into today. QR codes. What are they, how to use them, and more.
What are QR codes?
QR stands for quick response. The code is an encrypted square (sometimes other shapes) that you can scan with your phone. The code holds information and scanning it gives you access.
How can you create a QR code?
You can create a code using a code-generator. There are 2 types, static and dynamic. Hear the different pros and cons of each to determine which would work best for your application.
What can you do with your QR code?
There are a lot of options. One of the easiest is asking for reviews. With a QR code you can send customers directly to your Google My Business Page to rate and review your services.
Another common use is out of home advertising. Think busses, billboards and signs in public spaces.
What can small business owners in the digital space do with QR codes? Here’s a few ideas to get you started:
- Networking and connections. Have a QR code that takes someone to your contact info, or directly to your social media platform of choice so it’s easy for them to follow you.
- Send people to an opt-in page to get your pdf. Use a QR code as a content upgrade to your in-person presentation. Tip: if cell phone coverage might be a concern, have a plan B as well.
- Put your code into your Zoom background. Talk about making it easy!
- Add them to your YouTube videos. Remember this is for those who watch on TV, tablets or a laptop so they will be able to scan the code with their phone.
- Think about the experience. People will be using their phone so make sure the destination page is easy to read, and don’t make them click around to find what they are looking for.
One of the best things? This is the ultimate in quick gratification. It’s fast, easy, and immediate. Another bonus: no typing!
Here are a few more ideas:
- Create a playlist. You can share his on your site, in an email, or printed materials.
- Hello Audio allows for private podcast feeds. You can share this with everyone or as a bonus for your members or course attendees. How cool is that? Special content just for them!
- QR code as part of invoicing! Make it easy to get paid.
Once you decide how you want to use your code, her are a few options for creating one. Think about what you need. Will you want to collect data? Then you’ll need a paid version. You can then make data informed decisions when you see what works best.
Find an easy way to get started. Once you see the options, you’ll find even more ways to make this simple to use technology work for you.
Options:
Learn more about your ad choices. Visit megaphone.fm/adchoices