Ecommerce Braintrust Deep Dive into Kroger Precision Marketing Platform with Damiano Ciarrocchi - Episode 320
In this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, and Damiano Ciarrocchi, Retail Media Manager at Acadia, talk about the newly launched Kroger precision marketing retail media network (KPM).
They delve into the unique features and capabilities of the self-serve ad platform, as well as the interesting aspects of Kroger's advertising platform. From the reduction in fees for brands to the potential integration of a demand-side platform (DSP), Kiri and Damiano explore the possibilities and predictions for the future of Kroger's advertising offerings.
Make sure you tune in to find out more!
Kiri and Damiano discuss:
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Launch of Kroger's advertising platform and reduced fees for advertisers.
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Contextual targeting within categories and subcategories for audience targeting capabilities.
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Ad placement options and store selection for targeted advertising.
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Precise and modifiable creative capabilities for sponsored brand ads on Kroger's platform.
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Predictions for Kroger and the retail media space, including potential integration of in-store advertising and the impact of potential mergers with Albertsons.