How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman

Connect with Daniel on LinkedIn here: https://www.linkedin.com/in/danielkuperman/
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Book recommendations:

1. Positioning: The Battle for Your Mind - by Al Ries and Jack Trout
2. Obviously Awesome - by April Dunford
3. Crossing the Chasm - by Geoffrey Moore