No Days Off with Brian Gubernick 724. Seeds, Nets, and Spears: The Marketing Framework All Entrepreneurs Need to
Jan 7, 2026
Sales can be a rollercoaster for entrepreneurs, but there's a framework to help. Discover the Seeds, Nets, and Spears model to stabilize growth. Seeds represent the trust built over time through valuable content. Nets focus on capturing interest effectively, ensuring potential customers are engaged. Spears, meanwhile, highlight selective outreach for high-value prospects. Brian encourages listeners to diagnose their balance of these elements to create intentional demand and improve efficiency in their business operations.
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Three Sources Of Every Sale
- Every sale comes from one of three channels: found over time, captured when interested, or directly pursued.
- Businesses are often unbalanced, not broken, when sales feel unstable.
Gary Vaynerchuk's Early Content Example
- Brian cites Gary Vaynerchuk making wine videos as an example of planting long-term demand without asking for anything.
- That early content built trust and audience before any direct selling occurred.
Build Trust Weekly Without Selling
- Do create weekly activities that build trust when you're not selling, like newsletters or helpful content.
- Ask yourself: what am I doing weekly that builds trust even when I'm not selling?