The Indian Startup Show

Pratham Jindal, Founder & CEO of Praper Media. On building a content agency helping creators create!

Feb 28, 2024

From dreaming of being a YouTuber at 13 to running a 6-figure agency, Pratham Jindal shares insights on securing clients, unique hiring strategies, AI, and more. He reveals his hiring framework, effective cold email strategies, and the challenges of starting a content channel. Pratham discusses his marketing tactics, the startup scene in Chandigarh, and his venture into creating a KPOP channel in India.

31:01

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Episode guests

Pratham Jindal

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Episode notes

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Quick takeaways

Pratham Jindal emphasizes the significance of effective cold email strategies for client acquisition in building a successful content agency.

Transitioning from a solo freelancer to agency owner, Pratham Jindal stresses the importance of trusting employees and delegating tasks for efficient scaling.

Deep dives

From YouTube Dreamer to CEO of Prappa Media

Pratnam Jindal shares his journey from dreaming of becoming a YouTuber at 13 to leading a successful video content agency, Prappa Media, now reaching a revenue of $250,000. Pratnam discusses his self-promotion strategies on Instagram, narrates spending 100 rupees on a super chat to secure his first client, and reveals his unique hiring framework focused on employees' ability to learn. He also touches on effective cold email strategies for client acquisition.

Introduction

2min

Evolution from Middle-Class Beginnings to Successful Business

4min

Insights on Crafting Persuasive Email Pitches to Potential Clients

2min

Marketing Strategy and Content Creation on Social Media Platforms

8min

Exploring the Impact of AI on Creativity and Imagination in the Industry

2min

Journey of Growth and Entrepreneurial Reflections

12min

From a 13-year-old dreaming of becoming a YouTuber to now leading a 6-figure video content agency, today I speak with Pratham Jindal, Founder and CEO of Praper Media—a content agency collaborating with some of the biggest creators on the planet.

In this episode he shares insights into launching the agency, recounting the story of securing his first customer by spending 100 Rupees on a super chat. Pratham delves into his unique hiring philosophy and offers perspectives on AI, Chat GPT, and Sora. Additionally, he unveils his distinctive framework for hiring staff and discusses effective cold email strategies.

Pratham provides valuable advice on transitioning from a solo freelancer to starting an agency, reflecting on some mistakes made, such as not trusting his gut. He shares insights for first-time founders and entrepreneurs, discussing his hands-off management style. Why his first content channel failed and key takeaways and starting your own content channel. Content is not an easy game!

Pratham highlights why Instagram is his most significant marketing channel and explains his reluctance to use freelancer websites. Talks about the startup scene in Chandigarh. Finally, he talks about his venture into creating a KPOP channel in India and much more.

In this conversation we talk about: