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The Indian Startup Show

Pratham Jindal, Founder & CEO of Praper Media. On building a content agency helping creators create!

Feb 28, 2024
From dreaming of being a YouTuber at 13 to running a 6-figure agency, Pratham Jindal shares insights on securing clients, unique hiring strategies, AI, and more. He reveals his hiring framework, effective cold email strategies, and the challenges of starting a content channel. Pratham discusses his marketing tactics, the startup scene in Chandigarh, and his venture into creating a KPOP channel in India.
31:01

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Pratham Jindal emphasizes the significance of effective cold email strategies for client acquisition in building a successful content agency.
  • Transitioning from a solo freelancer to agency owner, Pratham Jindal stresses the importance of trusting employees and delegating tasks for efficient scaling.

Deep dives

From YouTube Dreamer to CEO of Prappa Media

Pratnam Jindal shares his journey from dreaming of becoming a YouTuber at 13 to leading a successful video content agency, Prappa Media, now reaching a revenue of $250,000. Pratnam discusses his self-promotion strategies on Instagram, narrates spending 100 rupees on a super chat to secure his first client, and reveals his unique hiring framework focused on employees' ability to learn. He also touches on effective cold email strategies for client acquisition.

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