

76. The Law of 20% (members only replay)
Jul 11, 2025
Dive into the transformative Law of 20%, a concept that encourages artists to unlock their creativity by focusing on the extraordinary within their output. Discover how creating a larger volume of work can lead to exceptional pieces. The discussion emphasizes practical strategies for overcoming creative roadblocks and maximizing artistic potential. With the help of a supportive community, participants can gain valuable insights into their motivations and leave with fresh work and a habit of consistent creation.
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The Law of 20% Insight
- What you see in an artist's curated body of work is often only the top 20% of what they have created.
- Appreciating this helps understand that a lot of unseen work is behind that successful output.
Lower Expectations and Generate
- Lower expectations on each individual work by embracing the idea that only 20% will be exciting or successful.
- Focus on generating a large quantity of work before reflecting to identify your best pieces.
Generate More Before Reflecting
- Allow yourself to create many works without stopping early to declare completion.
- Generating more gives you a larger, more exciting pool of work to choose the best from.