"The Easiest And Quickest Way To Grow Your Dental Practice.” with Gary Bird

In this episode of The Ultimate Dental Podcast, Dr. David Moffet interviews Gary Bird, a successful marketer and strategist, about growing a dental practice and the importance of addressing the shortcomings in the office. They discuss the abundance of new patients in the dental industry and the need to fix internal issues to facilitate growth. They also touch on the importance of the front desk team in driving patient satisfaction and the role of same-day dentistry. The conversation highlights the need for a balance between speed and quality of treatment, as well as the importance of trust and building relationships with patients. In this conversation, Dr. David Moffet and Gary Bird discuss various strategies for attracting and retaining dental patients. They cover topics such as the importance of effective communication, creating a positive patient experience, and utilizing online tools like Google reviews and social media. They also emphasize the significance of building a personal brand and the impact it can have on a dental practice. Takeaways  Fixing internal issues in the dental office is crucial for practice growth.  The front desk team plays a vital role in driving patient satisfaction and should be given more importance.  Same-day dentistry can be a successful strategy for attracting and retaining patients.  Finding the right balance between speed and quality of treatment is essential for success.  Building trust and relationships with patients is key to long- term growth.  Effective communication is crucial in attracting and retaining dental patients.  Creating a positive patient experience is key to building patient loyalty.  Utilizing online tools like Google reviews and social media can significantly impact a dental practice's success.  Building a personal brand can help attract and connect with potential patients.  Understanding the different buying cycles in dentistry can inform???? marketing strategies.  Answering the phone promptly and providing convenient appointment scheduling are essential for patient acquisition.  Ensuring that online schedulers are functioning properly is important to avoid losing potential patients.  Motivating and incentivizing the dental team to collect Google reviews can lead to increased patient referrals and better marketing ROI.  Google reviews have a significant impact on a dental practices online reputation and can influence patient referrals and marketing effectiveness.  Social media can be a powerful marketing tool, but it requires consistent effort and a willingness to be the face of the practice.  Building a personal brand on social media can attract and connect with potential patients.  It's important to seek advice and guidance to ensure that social media strategies align with the dental practices goals and target audience. Sound Bites  There's actually an abundance of new patients. Dental marketing is not hard. It's actually very, very simple.  The hard part is that you have to actually fix the things in the office to be able to grow.  Never turn a new patient away because if you get somebody out of trouble and you can get them in, you're their best friend forever.  They have got to have a reason to come back. The underlying reason on all of it, Gary, is often you don't want to lose your teeth, do you?’ … ‘Well, this is what we're going to have to do.  That's like the biggest thing is answering the phone when the patient calls. Okay, so now here's the little trick around that. When this patient calls, they're probably going to be calling at the worst times because you are least staffed at these times.