Harvard Business Review reported that Emotional Intelligence accounts for nearly 90% of what sets high performers apart from peers with similar technical skills and knowledge (HBR, 4/3/19). Is EQ just as critical for success in sales? Matt Cameron, CEO of SaaSy Sales Leadership says "Yes"! In this episode he shares what he's learned about applying EQ in sales and sales coaching and the framework he's developed to support it:

How to think about Emotional Intelligence in the context of sales
Mapping EQ to methodologies
Assessing EQ for targeted coaching
How to integrate Emotional Intelligence into an enablement program

Matt Cameron is the CEO of SaaSy Sales Leadership, the creators of the world’s first EQ-based go-to-market leadership development programs. A regular speaker and columnist on the topic of SaaS sales leadership, Matt started his career in traditional IT with roles at HP, EDS (HP Enterprise) and Wang. Having started with Salesforce in 2005 he is approaching 2 decades in venture-backed SaaS companies in RVP and VP roles. A New Zealander by birth, he currently lives in Las Vegas which has cut down on SKO travel by 50%.

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Ep. 46 - Matt Cameron - Emotional Intelligence In Sales