Trasy Lou: Uber & Atome GM Launching Markets, Motherhood vs. Entrepreneurship, and Fintech Founder Learnings - E381

Trasy Lou, Cofounder & CEO of Fluid, and Jeremy Au discussed three main topics:

1. Uber & Atome GM Launching Markets: Trasy highlighted the mission-driven culture at Uber, the importance of data-driven decision-making, and the autonomy she had as a GM. Her time as GM at two growth-stage startups exemplified the resilience required to lead teams towards a shared mission. She also discussed the unique challenges of market launching, emphasizing the value of playbook sharing across countries to avoid reinventing the wheel and accelerate growth. Key insights included setting stretch goals, hiring for potential, and fostering a flat organizational structure for open communication

2. Fintech Founder Learnings: Trasy discussed how she founded Fluid, a flexible financing solution for B2B purchases, amidst a funding winter. She outlined the challenges and learning curves associated with fundraising and starting a fintech startup during economically tough times. She dispelled common misconceptions about fintech, specifically the differences between consumer and B2B fintech solutions. She also gave her advice on fundraising, highlighting the need for preparation and strategic timing.

3. Balancing Motherhood & Entrepreneurship: Trasy shared her personal journey of balancing the roles of a GM, founder, and mother. Her experiences during critical moments at Uber, including having her water break during a conference call, underscored the underestimated strength of women in leadership positions. She emphasized the importance of support systems, both within organizations and at home, for successful entrepreneurship and parenthood.

Jeremy and Trasy also talked about scaling across different geographies, hiring for potential to build effective teams, and securing debt facilities in fintech.

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