Denny Gallati, Anheuser-Busch VP of Creative development joins us to discuss his company's strategies for the four minutes and thirty seconds worth of time they purchased during NBC's telecast of Super Bowl XLIII. AB is spending upwards of $27M on ads in this year's Super Bowl and Gallati takes us through the creation of the company's Super Bowl ads from the initial concept phase all the way through to delivering the final ads to the network.
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