019: Exploring the B2B Tour Business Model | Nikki Wang of The Ways Beyond

Today's episode is a little bit different because we're exploring a side of the tourism industry that we haven't discussed yet on this podcast, and that is the B2B market -- business to business, selling tours to other companies rather than direct to consumer. The Ways Beyond was founded by Nicki Wang and her partner in 2019. Nikki is originally from China, but moved to Paris many years ago and quickly noticed that there seem to be a gap in the tourism market.

There are of course, a lot of big bus tours and also more expensive private tour options. However, Nikki wanted to do something that was slightly more elevated, but not for the mass market. And she also wanted to focus on offering cultural experiences rather than just standard tourist. And thus, The Ways Beyond was born.

In this episode, Nikki takes us inside how her inbound tourism. Business operates, including the three types of clients she typically deals with and how her services vary slightly, depending on what. She also offers some interesting food for thought on how the business model works and also how she is using one social media platform in particular to grow her business. I've so much admiration for their tenacity and I can really see how this business could continue to flourish in the future.