J.M. Fabrizi has been part of a lot of Kickstarter campaigns at Coalatree. And they've all been overfunded (woah). So we wanted to get a behind-the-scenes peek at what they do to make it happen. He shares:

Why Coalatree made the switch from retail to DTC.
Why Kickstarter is 🔥 for introducing new products.
The keys to building a successful campaign.
How to keep backers engaged after they support your campaign.

Show Notes & Links

[1:44] The transition from 200 retail locations in 8 countries to DTC
[5:24] What are the benefits of using Kickstarter?
[7:30] Behind the scenes of a successful crowdfunding campaign
[9:19] Why you should build a brand first
[14:25] What the team looks like
[18:37] Advice for your first crowdfunding campaign
[23:12] How to keep the momentum going over the next several months
The Ecommerce Marketing Show Home
Coalatree
Coalatree’s Latest Kickstarter Campaign, a shirt made of coffee grounds ☕️
7 Keys to a Successful Crowdfunding Campaign
Dave Gerhardt on Twitter

Coalatree's Lessons From 8 Crowdfunding Campaigns and $2M+ Raised (With J.M. Fabrizi)