If you’ve been putting out valuable content, showing up generously, and still not seeing the client conversions you want… you’re probably asking: Am I giving away too much for free?

I get this question all the time from coaches and consultants who are doing so much right—but still feeling like their content isn’t converting enough into paying clients.

After 12+ years and 400+ clients, I can confidently tell you: That's likely the wrong question.

In this episode, I’m introducing you to The Costco Sample Strategy — my approach to giving generously without leaking clients. You’ll learn how to connect your free content to your paid offers in a way that feels aligned, confident, and not at all gross.

This strategy will change how you think about free content (and Costco!) forever.

🎯 YOU'LL DISCOVER

Why giving away value isn’t the core problem
The 4 key practices of leveraging the Costco Sample Strategy
How to talk about your offers in your marketing without being “salesy”
Why alignment matters more than algorithms
The exact method I use in this podcast to model what I teach

🙌 PUT THIS INTO ACTION

PRIVATE HELP

Ready to get clear on your offers and start confidently inviting clients to work with you?

👉 Set a free time to talk with me about about Package Your Process™ with the Expert: www.greateststorycreative.com/consult

This is my signature 1:1 service where we clarify your message, simplify your offers, and build foundational marketing tools on the spot—like a one-page website, brand identity, and more—to help you attract clients with confidence.

QUICK WORKSHOP

🎤 Want my help to turn your free talks into paying clients?

👉 Join my pop-up workshop soon: Clients From Speaking (Oct 28 + Replay): www.greateststorycreative.com/popup

You’ll learn how to build the bridge from free speaking to paid offers—without sounding salesy or upsetting event organizers.

🎧 DIVE INTO THESE RELATED EPISODES

Episode 9 | Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula (Brand CHIPS™)
Episode 42 | Get Clients From Speaking: 5 Not-So-Obvious Ways to Turn Free Talks Into Paying Clients

#contentstrategy #clientattraction #coaches #consultants #brandstrategy #establishyourself #marketingtips #businessgrowth #packageyourexpertise

Ep. 788 - Trump the Imaginary Tyrant