Breaking Through in Cybersecurity Marketing

Building Cyber Community with Luke Tucker

Apr 12, 2023

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In this episode, Luke Tucker, VP of Marketing at Lightspin, joins Maria and Gianna to discuss building cyber community.

To begin, Luke unpacks his cautious optimism for the current market and shares why startups need to celebrate even the smallest wins. Prior to his current position, Luke held leadership roles in marketing at HackerOne as well as an executive role in the community side. As his very first VP marketing role, he is focused on making the lives of end users and cloud engineers better. Lightspin understands that the most efficient way to secure a cloud is to think like an attacker, then build like a graph. This is how they make their mission, to best support cloud engineers along every stage of their journey, possible.

Community is a popular topic within cybersecurity lately. Luke explains Hackerone’s flywheel model. It is the outliers on the fringes of communities that need to be focused on at all times. Having moderation, best practices, and onboarding experiences early on will help to instill company culture. Luke defines community as people who consistently show up to collaborate together on a common cause. It took a physical location to really collaborate on the platform. Luke recounts what it was like seeing the security team face-to-face with the hacker community. It all began with allowing collaboration as bounty sharing and reward sharing within the platform itself. Thankfully due to some of the early adopters, Hackerone was able to build some momentum As the business began to scale, it became necessary to stay up to date with the CFO. The next step was asking users what they wanted to see next on the platform. The majority of users were there to further their careers, so they were given Hacker 101 and CTF. Luke shares that the majority of these hackers just want to have a safe space to share their discoveries with other people. Another key component of community, and where a mission really accelerates, is to give your community members the stage.

Before wrapping up, Luke encourages listeners to join the Cybersecurity Marketing Society. Finally, he engages in a fun guessing game and reveals what career he would pursue outside of the cybersecurity field.