Be an Intentional Leader with Jared Poff, EVP CFO at Designer Brands

Back in 2015, Jared was being groomed as CFO at DSW and was 8 months into a 3-5 year program when there was an unexpected CEO change and the sitting CFO of Designer Brands decided to exit. All of a sudden, he was thrown into the role of CFO. It was a high-pressure situation, but one which taught Jared many lessons that he’s carried forward to today.

It was the future CEO of Designer Brands who recruited Jared to work with him there, and Jared stresses how it’s key to nurture the CEO/CFO relationship. He says that it should be one of trust because it’s the foundation on which strategic decisions are made. And that’s been especially true in the past two years.

Retail has gone through big changes over the course of Jared’s career, from the financial crisis of 2008 to the global pandemic in 2020. Whether navigating the bumpy terrain of these challenges or jumping into the role of CFO, Jared underlines the importance of staying calm, being intentional, emphasizing communication, and taking ownership of all that your role entails.

On this episode of The CFO Playbook, Jared Poff, Executive Vice President & CFO at Designer Brands, talks about jumping into the CFO role unexpectedly early, how he navigated turbulence in the retail sector through the pandemic, and why he’s optimistic as we look ahead to 2022.

Connect with Jared on LinkedIn.

Connect with our host Ross on LinkedIn.

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